a winning franchise team
Athletic Republic offers some of the best franchisee support in the industry. As soon as you complete your Franchise Application, our team is ready to help, throughout the franchising application process and beyond.
Our goal is clear … One brand, One voice, One experience, and One network of evidence-based training centers providing athletes the best of performance sports training. Our brand is everything we do. How we talk. How we dress. How we communicate. The brand book is a set of guidelines to help the franchisee bring the Athletic Republic Brand to life by creating an extraordinary consumer experience.
The "Season of Speed" promotion and "We Know Athletes" campaign are examples of national marketing programs developed by AR-HQ for use at the local level. Each campaign encompasses a full suite of marketing assets including print material, web banners, blog posts, social media creative, email templates, and an activation guide designed to support each training center's business development efforts that focus on customer acquisition, retention and referrals.
The center websites are managed by Empowerkit, a leading web developer for scalable franchise applications. Each center receives a website template that reflects the brand and is pre-populated with national content, while simultaneously catering to a center’s individual programming needs. Empowerkit provides the hosting, template updates, individual center support and is available to assist centers with SEO programs and online marketing. HQ and its agencies contribute content to the websites, video updates, blog postings and new materials as they are development.
Athletic Republic has several alliances with leaders in their respective industries to extend our marketing reach, retail sales and program development efforts including: Gatorade, 2XU, Trigger Point, and Wahoo Fitness.
We provide every new franchise with a Brand Playbook, collection of marketing materials and sales training resources to support your local community outreach efforts while building towards your training center's opening. This includes access to our marketing solutions catalog where you’ll find things like business cards, banners, best practices guides, and affiliations with agency partners (public relations, creative design and production, website and video production).