PARK CITY, Utah, June 16, 2016 -- Skullcandy, Inc. (NASDAQ:SKUL) today announced partnerships with Athletigen Technologies, leader in athlete genomics and Athletic Republic, the premier destination for individualized performance training. Skullycandy joins the mission to enable discovery of how genetics influences athlete performance with Athletigen and through Athletic Republic, will combine music and performance training programs. Both partnerships accelerate Skullcandy Human Performance Lab's mission to unlock human potential through music.
"Optimizing athletic performance requires attention to many details including the relationship between them," said Emily Cook, Skullcandy Sport and Human Potential Manager. "Skullcandy is dedicated to uncovering insights that lie at the intersection of music, psychology, and physiology. By partnering with Athletigen and Athletic Republic, we will all be able to understand a more complete picture of an athlete and how to help them reach their highest potential."
Athletigen's mission is to deliver personalized genetic information to all athletes and accelerate discovery to improve the lives of all humans. Athletigen's platform analyzes an athlete's DNA for genetic markers related to power, endurance, metabolism, and injury protection, as well as nutrition and sports psychology. Athletigen and Skullcandy will converge exisiting genomic data and Skullcandy's music research to understand how these intersect within athletic performance.
"We are pleased to partner with Skullcandy's Human Potential Lab because we believe that highly-skilled interdisciplinary teams will help Athletigen realize its longstanding vision to accelerate innovation in human performance and precision health, " says Athletigen CEO Dr. Jeremy Koenig. "Working with Skullcandy and Athletic Republic allows us to explore the interface between an athlete's DNA and environmental factors, both of which are crucial for optimal performance and safety."
Athletic Republic has trained over one million athletes in their 120 training centers accross the country. In partnership with Skullcandy, the companies are leveraging their expertise and network to help athletes optimize training through a new public program, the Summer of Speed and Sound. Applying learnings from Skullcandy's recent completion of studies on how music affects athletic performance, the partnership aims to use music for increased training output.
"Athletic Republic's 'one size fits one' approach individualizes training programs based on an athlete's physcial development, assessment of strengths and improvement areas, and competition schedule," explains Charlie Graves, CEO of Athletic Republic. "Collaborating with Skullcandy and Athletigen means our trainers will be able to improve training efficiency by incorporating the most accurate personalized performance data into training programs."